Pickleball Australia serves up a fresh new look and bold vision for the future

Pickleball Australia has unveiled a fresh new brand identity to reflect the sport’s rapid growth and exciting future.
Since forming in 2020, the national body has united seven state associations, supported over 96,000 regular players, and established strong governance across 367 affiliates and 96 sanctioned tournaments.

Executive Officer Brendan Lee said the rebrand celebrates pickleball’s “energy and edge” while honouring its grassroots community. Developed with brand agency The Contenders, the new look captures the sport’s joyful spirit and sense of connection — from backyard rallies to national championships.

As part of this national update, Pickleball ACT will be adopting the new Pickleball Australia brand to align with the shared national identity.
However, our unique Pickleroo spirit and strong community identity will remain at the heart of who we are — celebrating the fun, friendship, and local character that make PACT special.

To find out more about the new brand head to the Pickleball Australia Webiste